POLAROID EYEWEAR STAY SAFE COLLECTION NOW AVAILABLE IN SINGAPORE (Official Press Release)
POLAROID EYEWEAR STAY SAFE COLLECTION NOW AVAILABLE IN SINGAPORE
Polaroid Eyewear, founded by polarized filter inventor Edwin Land, made history in 1937, taking the market by storm with its revolutionary product: the first polarized sunglasses offering the utmost eye protection from glare and UV rays.
Today, Polaroid Eyewear writes a new chapter in its history with the launch of a collection specifically designed for protection purposes.STAY SAFE is a recommendation for each and every one of us to feel the responsibility to protect others and ourselves, especially in delicate times like these.
STAY SAFE is a way to say goodbye at the end of a – perhaps love –phone call or of a WhatsApp chat with friends who are far but close;
#STAYSAFE is a hashtag used to share and convey strong feelings and emotions in this new world where we all need to feel protected and safe.
STAY SAFE is yet another testament to Polaroid Eyewear’s ability to look beyond, by giving us the opportunity to protect ourselves and our loved ones.
Since it was founded in 1937, Polaroid Eyewear has never stopped looking beyond, seeing the world from its unique and colorful point of view. True to its DNA, it has always been able to offer innovative, functional and accessible solutions.
With the STAY SAFE collection, Polaroid Eyewear shows once again that people are its focus, designing and introducing two innovative and affordable products that are accessible to all and that meet our current need for protection in a timely manner and with a touch of color.
STAYSAFE 1 & STAYSAFE 2 are the first two PPE – Personal Protection Equipment – devices that were developed by Polaroid to offer protection and safety in health care and professional settings, but also to meet our daily need for protection.
STAYSAFE 1 is the first professional protective eyewear by Polaroid designed for eye protection.
STAYSAFE 2 is the first face shield by Polaroid that not only protects the eyes but the whole face.
STAYSAFE 1 & STAYSAFE 2 are produced at Safilo Group’s Italian manufacturing facilities in Santa Maria di Sala (VE) and Brembate di Sopra (Bergamo), which were converted to make PPE. The new devices are UNI EN 166 certified (European PPE standards certification), and ten thousand glasses and shields have already been donated to hospitals in the hardest hit areas, in order to support health care workers at the forefront of the pandemic. STAYSAFE 1 & STAYSAFE 2 are Made in Italy and Made by Safilo; they are the first of a complete range of Polaroid Eyewear personal protection products dedicated to professionals but also to all of us, wishing to protect ourselves under the distinctive sign of the rainbow.
POLAROID #STAY SAFE COLLECTION
STAYSAFE 1 is the first professional safety eyewear by Polaroid designed to effectively protect the eyes of the wearer: whether a health care worker in hospital, a factory worker, a shop assistant or anyone going jogging or to the supermarket.
These transparent wraparound shield glasses cover the eye area and can be easily put on and taken off thanks to a comfortable adjustable rubber band personalized with the Polaroid logo and the distinctive rainbow symbol.
STAYSAFE 1 is PPE certified (Safilo 1 F -EN 166 F CE). The visor is made from polycarbonate (PC), while the nose pads from Polyamide (PA). Adjustable for multiple sizes, suitable for adults & 10+ year old kids.
STAYSAFE 2 (ADULTS)
A visor mask to protect the eyes, nose and mouth, STAYSAFE 2 is the first professional face shield by Polaroid designed to protect the face from external factors. Particularly suited for professional use, STAYSAFE 2 is PPE certified (Safilo 1 F -EN 166 3 F CE). The visor is made from polycarbonate (PC), while the rubber band is adjustable.
The visor is adjustable for multiple sizes, suitable for adults & 8+ year old kids / teens.
STAYSAFE 2 (KIDS)
Polaroid STAYSAFE 2 (faceshield) will be available soon in a kid's size (pre-order now, delivery by late June), suitable for 4-10 years old kids.
WHERE TO FIND POLAROID STAYSAFE
The #STAYSAFE COLLECTION is now available, order online at www.polaroideyewear.com.sg (delivery in Singapore only) and at selected retailer stores: W Optics, Jamco Optical, Clarity Eyecare, The Lens Men (Parkway Parade), My Eyeroom, Eyecare Studio, Eyecare 24/7 Punggol, The Sunglass Shop, Kwong Shin, Pearl’s Optical People’s Park, Kovan & Tampines.
Recommended Retail Price
STAYSAFE 1 SGD $50
STAYSAFE 2 SGD $50
SAFILO #UNITED4EYECARE (united for eye care)
Safilo launched #united4eyecare, a global project that includes a number of actions taken in response to the Covid-19 emergency in the countries where the Group operates, specifically in the hardest hit ones, first of all Italy, Spain and the United States. Eye care and protection – which have always been the Company’s top priority – are at the heart of the project.
The development and production of STAYSAFE 1 and STAYSAFE 2 are part of the project.
Polaroid Eyewear is a worldwide leader in eye-care and optics and a pioneering international eyewear brand that owes its name to the invention that changed the world of technology and optics: polarized lenses. Polaroid, since it was established by Edwin Land in 1937, has strengthened its reputation as a leading brand in polarized lenses. Today, Polaroid produces and distributes its polarized sunglasses, Clip-ons, Suncovers and optical frames worldwide through its owner subsidiaries and its network of exclusive distributors. The brand joined the Safilo Group in April 2012. For further information: www.polaroideyewear.com.
ABOUT SAFILO GROUP
Safilo Group is a worldwide leader in the design, manufacturing and distribution of sunglasses, optical frames, sports eyewear and related products. Thanks to strong craftsmanship expertise dating back to 1878, Safilo translates its designs into high-quality products according to the Italian tradition. Through an extensive wholly owned network of subsidiaries in 40 countries and more than 50 distribution partners in key markets throughout North and Latin America, Europe, Africa, the Middle East, Asia Pacific and China, Safilo is committed to quality distribution of its products in nearly 100,000 selected points of sale worldwide. Safilo’s portfolio encompasses its own core brands Carrera, Polaroid, Smith, Safilo, Privé Revaux, and licensed brands Dior, Dior Homme, Fendi, Banana Republic, BOSS, David Beckham, Elie Saab, Fossil, Givenchy, havaianas, HUGO, Jimmy Choo, Juicy Couture, kate spade new york, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Max Mara., Missoni, M Missoni, Moschino, Pierre Cardin, rag&bone, Rebecca Minkoff, Saks Fifth Avenue, Swatch, and Tommy Hilfiger. Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2019 Safilo recorded net revenues for Euro 939 million.