Polaroid Eyewear’s new visor now available in Singapore (Official Press Release)
Polaroid Eyewear, founded by polarized filter inventor Edwin Land, made history in 1937, taking the market by storm with its revolutionary product: the first polarized sunglasses offering the utmost eye protection from glare and UV rays.
STYLE, COOLNESS & PROTECTION
Today, Polaroid Eyewear launches a new visor specifically designed to protect the eyes. The new visor, thanks to iconic brand details such as the rainbow on the temple, ensures style and coolness without compromising protection. It is built to protect the eyes thanks to a wide wrapped lens, with 100% UV protection, available in black gray, black green and black red.
Apart from the Polaroid visor, Polaroid Eyewear also provides STAY SAFE collection. STAYSAFE 1 & STAYSAFE 2 are the first two PPE – Professional Protection Equipment – devices that were developed by Polaroid to offer protection and safety in health care and professional settings, but also to meet our daily need for protection.
With the STAY SAFE collection, Polaroid Eyewear shows once again that people are its focus, designing and introducing two innovative and affordable products that are accessible to all and that meet our current need for protection in a timely manner and with a touch of color.
WHERE TO FIND POLAROID VISOR
The POLAROID VISOR is now available online for ordering at www.polaroideyewear.com.sg (delivery in Singapore only) and at selected retailer stores: Capitol Optical.
Recommended Retail Price:
- VISOR SGD $60
- STAYSAFE 1 (goggles) SGD $50
- STAYSAFE 2 (faceshield – adults) SGD $50
- STAYSAFE 2 (faceshield – kids) SGD $50
Polaroid Eyewear is a worldwide leader in eye-care and optics and a pioneering international eyewear brand that owes its name to the invention that changed the world of technology and optics: polarized lenses. Polaroid, since it was established by Edwin Land in 1937, has strengthened its reputation as a leading brand in polarized lenses. Today, Polaroid produces and distributes its polarized sunglasses, Clip-ons, SuncoversTM and optical frames worldwide through its owner subsidiaries and its network of exclusive distributors. The brand joined the Safilo Group in April 2012. For further information: www.polaroideyewear.com.
ABOUT SAFILO GROUP
Safilo Group is a worldwide leader in the design, manufacturing and distribution of sunglasses, optical frames, sports eyewear and related products. Thanks to strong craftsmanship expertise dating back to 1878, Safilo translates its designs into high-quality products according to the Italian tradition. Through an extensive wholly owned network of subsidiaries in 40 countries and more than 50 distribution partners in key markets throughout North and Latin America, Europe, Africa, the Middle East, Asia Pacific and China, Safilo is committed to quality distribution of its products in nearly 100,000 selected points of sale worldwide. Safilo’s portfolio encompasses its own core brands Carrera, Polaroid, Smith, Safilo, Privé Revaux, and licensed brands Dior, Dior Homme, Fendi, Banana Republic, BOSS, David Beckham, Elie Saab, Fossil, Givenchy, havaianas, HUGO, Jimmy Choo, Juicy Couture, kate spade new york, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Max Mara., Missoni, M Missoni, Moschino, Pierre Cardin, rag&bone, Rebecca Minkoff, Saks Fifth Avenue, Swatch, and Tommy Hilfiger.
Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2019 Safilo recorded net revenues for Euro 939 million.